Company Registration at CIPC, SARS, COID, CUSTOMS, CIDB & More
Get Compliant from Anywhere, Easy and Fast!
Marketing is one of the best ways to get a new or older business on the map. It puts you out there and people will notice you. To ensure that a marketing campaign is successful, it needs a lot of planning and thought.
If you follow the steps mentioned below, you will be able to draw up an effective and well structured marketing plan.
Before you can start to draw up a formal marketing plan, you will need to do some form of market research. This will give you an idea of who your customers will be and an idea of their lifestyle. With this you will also be able to determine if it is the right time to release your business, products and services to the public. When you have all this information, you will have a good place to start at.
Once you have established all that you need to know about your market, it is time to start developing your marketing strategy. A marketing strategy is the action plan for your approach to marketing. Another plus of having a marketing plan, is that you can include it in your business plan when you are pitching to investors.
Doing a Situation Analysis
In this part of your marketing plan, you will give a brief explanation of the current status of your business and the general situation of the market. You will also need to mention the following aspects in your marketing plan.
Explain Your Target Market
You will need to go into detail when you are explaining this part of the marketing plan. You should include things like the lifestyle of your target market, the demographics, needs and habits of your target market. Keep in mind that this section can cover up to 3 pages, so do not worry about writing too much.
Do a SWOT-Analysis
Just like with a business plan, your marketing plan also needs to include a SWOT-analysis. You should include all the strengths and weaknesses that you can identify. Furthermore, you should also include all the opportunities and threats that you can think of.
Measuring Your Competition
Another important thing to take into consideration when you are drawing up a marketing plan is your competition. You should define with which businesses you are going up against. You can also give examples of how you will draw customers to your business. You can also consider providing something extra to your customers, which your competition does not offer. This will give you a competitive advantage over them.
You should also include in this section how your business will differ from your competitors. When you include this, investors will see that you are serious about doing business and that you went through the extra trouble to find ways to be different from your competitors. These differences will even attract customers to your business.
This is just half of the information that you need to include in your marketing plan. Be sure to stay tuned for the second delivery on how to write a marketing plan where we will be discussing marketing strategies and budgeting for your marketing. Be sure not to miss out on this!
We can assist you online from anywhere in the world.
0800 007 269 (Toll Free) during
Business Hours.
Our Office Hours
Mon - Thur: 08:30 am – 05:00 pm.
Fri: 8:30 am – 03:00 pm.
Sat: Closed.
Sun: Closed.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
PHPSESSID | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. | |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
ss | session | This cookie is set by the provider Eventbrite. This cookie is used for the functionality of website chat-box function. |
TawkConnectionTime | session | This cookie is set by Tawk.to which is a live chat functionality. The cookie is used to remember users so that previous chats can be linked together to provide better and improved service. |
Cookie | Duration | Description |
---|---|---|
_gat | 1 minute | This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites. |
YSC | session | This cookies is set by Youtube and is used to track the views of embedded videos. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
_gcl_au | 3 months | This cookie is used by Google Analytics to understand user interaction with the website. |
_gid | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form. |
_uetsid | 1 day | This cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site. |
Cookie | Duration | Description |
---|---|---|
IDE | 1 year 24 days | Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. |
MUID | 1 year 24 days | Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. |
test_cookie | 15 minutes | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. |
Cookie | Duration | Description |
---|---|---|
_gat_UA-59636902-1 | 1 minute | No description |
_uetvid | 1 year 24 days | No description |
CONSENT | 16 years 6 months 23 days 10 hours | No description |
outbrain_cid_fetch | 5 minutes | No description |
RUL | 1 year | No description |