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Determining your goals

Every entrepreneur should have set goals that they want to reach within a reasonable period. Without these goals, there will be nothing that drives the entrepreneur to greater things. For this reason, goals are a very important part of an entrepreneur reaching their full potential.


There are certain steps that you can follow to ensure that you have set attainable goals for yourself and your business, without making them too easy. Goals should require a certain amount of work in order to keep the entrepreneur interested and driven.

Visualise yourself where you want to be:

It has been said that a goal is just a dream that you write down. So the best way to identify your goals will be to determine your dreams. This is where you visualise yourself in the position you would like to be in. When doing this, you can see all that you really want to achieve in your life. The important part here is, to capture all of these things and to write it down.

As soon as you have done this, you can start to put a plan together in order to reach these dreams that you visualise yourself in. It is important to realize that where there is a will, there is always a way. If you believe that you cannot achieve anything, you never will. So cut off all the negativity and get working on your goals.

Structuring your goals:

Now that you have identified your goals, it is time to get a structured plan on how you are going to reach them. A good thing will be to divide them up into the following groups:

  • Short term
  • Medium term
  • Long term


The short term goals will be the ones which you want to reach in the next quarter. Medium term goals are those that you will be able to reach within a year. The long term goals can be goals that you are setting to reach within about two years of your goal setting process. As time progress, it is advised that you move these goals up and set new ones to achieve.

A great way to set goals for your business, is to create a strategic Business Plan for your company.

Make it happen:

Now that you have determined what you would like to achieve, it is time to make it happen. Take each goal and write it down. Put it as reminders on your phone so that you will be constantly reminded of your goals. This will help you to make your daily decisions based on what you have planned for your future.

Find inspiration:

In most cases, something had to inspire you to make the decision to start your own business. You should identify this inspiration and stay in the process to find more inspiration as the time progress. These inspirations will keep you motivated to push through hard times and will insure that you always try your utmost best to achieve the best you possibly can.

Dealing with failure:

An important thing to remember when it comes to failure is that is not failure unless you have given up. This is something that is so often overlooked. When you encounter a difficult time and you struggle to succeed, it is seen as a setback. Take all the lessons that you can learn out of the setback and do your best to set everything right. Once you have done this, you have not failed, but you have grown.

One thing is for certain, you will be totally lost without goals. Goals are the fuel that drives your entrepreneurial fire. So once you have completed a goal, it is not the time to sit back and relax. It is just an indication of new goals needed. As an entrepreneur, goals will always be a part of your life.



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