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Register a Trademark

50 000+ Clients assisted since 2006.

With a Trademark you protect your Company’s brand, name and logo.
Our Trademark Attorney has registered hundreds of trademarks for our Clients
all over South Africa and the World.

Free Consultation with our Business Experts

Our team is ready to help with your trademark registration questions in South Africa.

A Trade Mark is a brand name, a slogan or a logo that identifies the services or goods of your business and distinguishes it from your competitors’ services or goods. It protects the company name and becomes a capital asset of the business. The most important part of any Trade Mark application is the specification of goods or services. A Trade Mark must be registered in respect of goods or services falling into a particular class. All goods and services fall into one of 45 classes. Our Trade Mark Attorney will assist you to ensure you choose the correct class(es) for the necessary protection. Click here to see all the classes. These classes are subdivided in thirty four (34) classes for goods; and eleven (11) for services.

Our Premium Service Advantages

Our Trademark Service will:

Enure legal exclusive use of your company name, slogan or logo.
Enable you to govern the use of the trademark to manufacturers, distributors and franchisees.

The Process to Register a Trademark in South Africa

1st Phase - Special Search: R 2890 (5 days).

It costs R 2690 (VAT Inc) for the 1st Phase in completing a special comprehensive search of the Trade Marks register in one class*, payable on application.

Here we firstly check whether you should proceed with the Trade Mark application ‘as is’ or first adjust your Trade Mark to ensure success. We prepare your Trade Mark Application that will be submitted to our Trade Mark Attorney; who will initiate and complete the special search on the CIPC Trade Marks register.

*A ‘class’ is a specific service / product category. If your goods or services cover more than 1 category in which you want to be protected, we will need to search in additional classes additional cost. We will quote you at a discounted rate. 

2nd Phase - Trademark Registration: R 2800 (VAT Incl).

Once you have received your search results and decided to proceed, our Trade Mark Attorney will assist with Phase 2 during which we will do the Full Trade Mark Registration. You will be assisted by Reinhardt Bruwer, who specialises in Intellectual Property Law.

Our Premium Trademark Services:

There is no shortcut when it comes to Trademark Registration. Many service providers will offer quick Trademarks at a suspiciously low cost – but unfortunately their shortcuts are currently costing their clients. Recent cases have indicated that the Trademarks Office simply refuses the files if the correct legal procedures has not been followed through a Trademark Attorney. At Company Partners we provide a Premium Trademark Service to ensure the correct legal advise and process is followed to Register your Trademark with the “Trade Marks Office of South Africa”. Our Attorney is a practicing Trademark Attorney with extensive expertise and experience in Trademark law and will ensure your Trademark is filed correctly.

Register a Trademark in South Africa
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My experience with company partners are amazing, I must say they helped me in a fast and professional way and guide me to register my new company. I will most definitely recommend anyone to partner with company partners when they have to setup/register a new company.

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Advantages to Register a Trademark in South Africa:

1. Protection: It is a source of exclusivity. Registering a Trade Mark is the best, safest, quickest and most cost effective way to ensure legal exclusivity for the use of your company name, slogan or logo etc. No one else will be able to use your brand or a brand name confusingly similar.

2. Company value: Your business value will increase as a Trade Mark is one of the most important assets a Company can have.  Any potential purchaser of your business will be willing to pay more for the goodwill that you have built up under your Trade Marked Brand. A registered trade mark is a capital asset, which may be valued, licensed or offered as security. After licensing a Trade Mark you can then govern the use of a registered Trade Mark to manufacturers, distributors or franchisees and claim royalties in return.

3. Premium price: A Trade Mark is a badge of quality in relation to price. People will know that goods or services bearing the same Trade Mark will be of consistent and expected quality. Thus, your clients will also be willing to pay a certain premium as a Trade Mark creates trust and loyalty.


a) Examination of the Trademark
The Trade Marks Office examines the application in order to ascertain that all the application requirements were adhered to. The examination also involves ascertaining whether the Trade Mark applied for is confusingly similar to an applied for or registered Trademark on the register.

b) Subsequent to examination
The Trade Marks Office accepts the application outright, or requires certain conditions to be met or may refuse the application. The Trade Mark applicant may then accordingly amend the application or make representations to the Trade Marks Office.

c) Advertisement
Once the application has been accepted by the Trade Marks Office, the applicant needs to advertise the acceptance of the application the Trademark Journal. The application is open to opposition by any interested parties for a prescribed period of 3 months.

d) Trademark Registration in South Africa
Once the application has been accepted, advertised and not been opposed. The Trade Marks Office registers the Trademark and provides the applicant with a certificate of registration.

Dangers of not having a Trademark in South Africa

  • You will not have any registered legal exclusivity to your name, slogan or logo etc.
  • You will not have a statutory action available against anyone who uses a same or similar mark on similar or identical goods or services in South Africa.
  • If your Trademark is registered in SA, it serves as prima facie proof of the validity of the Trade Mark and title to the mark.

You can file your trademark application with the Companies and Intellectual Property Commission (CIPC).

This process involves confirmation that there are no other trademarks on the CIPC database. Once this is confirmed your application can be submitted to the CIPC.

For in-depth guidance on trademark registration, visit the CIPC website or the government’s service page.

A registered trademark in South Africa is valid for ten (10) years from the application date. However, you can renew it indefinitely for subsequent ten-year periods.


You can use the ™ symbol with your mark to indicate you’re claiming it as a trademark. Once your trademark is registered, you can switch to the ® symbol, which signifies “registered” and publicly announces your registration.

A trademark is a unique identifier, such as a symbol, word, or phrase, that is legally registered or established through use to represent a specific company or product. In South Africa, it functions as a representation of your brand identity and sets your goods or services apart from competitors. The CIPC offers a comprehensive overview of trademark registration in South Africa.

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