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How to do market research

Market research is one of the most important things you will ever do. Market research will form the basis of your business. It can also be the deciding factor whether or not you will start your business at all. As soon as you have come up with a business idea, is not time to run to PTY Company Registration to get your business registered, but to do market research. It is a vital part that a lot of inexperienced entrepreneurs tend to forget in the excitement of the idea of having their own business.

Market Research

Before you start doing market research, you will need to determine the exact focus of your business. This will be necessary for the fact that you will need to know what you are researching the market for. Your market research should be goal orientated.

You might be wondering what the real purpose of market research is. It is done to determine whether there is a need in your community for the product or service you are looking to deliver.

Market Research helps with the following:

  • To estimate how many sales you can expect over a certain period.
  • It is a method to test the demand for new product and service ideas in your community.
  • It will help you identify and understand trends in the market that might affect the sales of your product.
  • It will also help you to identify the needs and characteristics of the people that might be interested in your new product or service.


When you are doing market research, it is important to remember to remain objective in your research. You should see the facts for what it is and not to be over optimistic over something that you might not be able to change. It is better to change your product or service than to provide it when there is no need in the market for it.

Knowing what to ask

When you are doing market research, it is important to ask the right questions. The right questions will provide you with the right answers in regards to your business idea. Use the following ideas as a guideline for questions to ask when you are doing market research.

  • To which group of people will your product or service appeal to?
  • What will be expected from your product or service and will you be able to deliver it?
  • Are people spending money on similar products?
  • Will people be prepared to spend money on your product or service?
  • Identify a number of potential clients for your business.
  • Are there other businesses offering similar products or services in your community?
  • Are there any gaps that you can fill in the market?
  • How will your prices do against other competing businesses?
  • Is it likely for other similar businesses to enter the market?
  • Do you need certain skills to run your business?
  • Will you be able to run an entire business and still make a profit?


You can get answers to these questions by means of questionnaires and interviewing people. You can also make use of the internet do read up on similar businesses and how they structured their business to obtain maximum return.

It is only once you have determined that the market is ready for your business idea, that you can begin to register your business.

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